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Case study · Yukon Appliance Parts Live

We didn't build a parts store. We built the whole company.

One parts counter in Piedmont, west of OKC. We gave it a brand, a mascot, a content engine, and the software that runs the back room.

Yukon Appliance Parts is a client. They sell genuine OEM parts across the west metro. Everything on this page, we built for them.

ScopeBrand, web, content, software
BuildFive custom tools
Liveyukonapplianceparts.com
Nine scenes of the YAP mascot, all from the tool Land Run built. 700+ made so far.
700+ scenes and counting. Composed from real generations out of the tool below.
700+
Mascot scenes
88
Posts published
69
Search pages live
Counts as of August 2026.
The problem

The part is
on the shelf.
Nobody knows.

The part is on the shelf in Piedmont. The tech twenty minutes away orders it from a warehouse in Ohio, because nothing online tells him otherwise.

01 · The mascot tool

One mascot.
700+ scenes.
Same guy every time.

Meet the YAP Dude. We drew him once, then built a tool that draws him again: at the counter, under a fridge, holding a part like a trophy. He has shown up in 700+ scenes so far, and you can pick him out of a lineup in every single one. That consistency is the hard part. The tool is why nobody else can match it.

The YAP admin tool that makes mascot pictures.
Fig. 1a · Pick a pose, pick an appliance, hit Generate.
The image gallery. 700+ mascot pictures, sorted by appliance.
Fig. 1b · The gallery. 700+ originals.
02 · The part finder

Type a model number.
Get price and stock
in seconds.

Punch in a model number or a part number. One lookup returns the price and whether it is on the shelf in Piedmont, in seconds. If the search whiffs, a button texts a real person who finds it for you.

The parts lookup. Recent finds with real prices.
Fig. 2 · Recent lookups, real parts, real prices.
03 · Ordering

Order by text.
That is the whole
checkout.

Find your part, then text the shop. A person answers, confirms the fit, and holds it at the counter. No cart, no account, no password reset. Pick it up same day or it ships the next.

A part found and priced, one text from sold. No online checkout, just a text.
Fig. 3a · Part found, priced, one text from sold.
A sample text order thread. Built to show the flow, not a real customer.
Fig. 3b · A sample thread. Built to show the flow, not a real customer.
04 · The blog engine

Type a blog idea.
The engine writes
the post.

The dashboard has a box that says "Got a blog idea? Type it and we'll write the full post in the YAP voice." The owner types the idea, picks a mood, and hits Cook it up. The moods are real buttons: Diagnostic, Fix Guide, Explainer, Pro, Funny, Rant. That engine has published 88 posts with 30 more in the queue.

Type a blog idea, pick a mood, and the engine writes the post.
Fig. 4a · Pick a part, pick a vibe.
Three windows into one published post: the headline, the mascot art, and the part card it sells.
Fig. 4b · The output, three windows into one post: the headline, the art, the part link.
05 · The back office

The whole store
on one screen.

We built YAP a back office from scratch. Sales, inventory, the blog queue, and the part catalog sit on one screen the owner actually opens. Square runs the register behind it, so the counter and the software never disagree.

The YAP back office, sample view. Illustrative numbers, not client results.
Fig. 5 · Sample view. Illustrative numbers, not client results.

Honest note: there is no online checkout, and that is not a gap. A DIYer with a dead fridge has questions a cart can't answer. So orders happen over text, with a person who knows the part. We gave up an ecommerce bullet point and kept the right part going out the door.

Where it stands

700+ scenes. 88 posts. Every order answered by a person.

See it live Web design for the west OKC metro More work
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IV League Hydration

Your business
could be next.

One team built the brand, the mascot, the content, and the software you just scrolled through. Yours does not have to be a parts store. It has to be worth building right.